Member-only story
Is Marketing Just Fancy Lying?
Maybe that’s why I suck at it.
I worked with my first coach, a career coach, during my divorce. After doing Venn diagrams, various personality tests, skills and career aptitudes, etc., I decided that I wanted to be a life coach.
It wasn’t a stretch. I had already been doing it for years.
I was excited. I fucking love helping people.
Yes — here it was, the Thing I was meant to do. I could also create courses and write books and take speaking engagements. I could work from home and take good care of myself and my kids.
She made it seem so achievable; and she believed I could do it, too.
I started working on it. Facebook group, logo, description, posts. Business license.
I invested in myself. I hired my own coaches. One after the other, with different promises. I believed them. I spent way too much money on them.
They encouraged us suckers to “charge what you’re worth”, and to not accept less.
They told tales of happily-ever-after business success, with lovely husbands or partners in the background as the icing on the cake. Travel, big houses, happy children.
Some of them were not entirely useless.
